About the course

This comprehensive course empowers you to transition into a thriving commercial career by leveraging your unique experience and building a powerful personal brand. You'll learn to see yourself as a commercial expert, understanding how your existing skills translate directly to commercial success. Discover how to map your experience to your target career, identifying key transferable assets and framing them effectively. Master the art of developing compelling commercial stories that showcase your value and resonate with B2B audiences. We'll guide you through optimizing your resume and optimizing your LinkedIn profile to stand out in a competitive market. Finally, you'll learn strategies for creating an active digital presence in commercial B2B spaces, establishing yourself as a recognized authority and opening doors to new opportunities.

Prof. Josh Gildea

Prof. Josh Gildea, a Senior Lecturer at Indiana University's Kelley School of Business, brings over 25 years of B2B commercial marketing experience from global giants like Microsoft and DuPont. His expertise spans international marketing, product management, and strategic sales. Prof. Gildea deeply empathizes with career transitioners, understanding their challenges in pivoting careers. He believes many already possess the foundational skills for B2B success but need help "telling a better story" and reframing their professional identity. Having transitioned himself, he's uniquely suited to guide individuals in leveraging their unique backgrounds to thrive in B2B.

Curriculum

7 Chapters · 24 Lessons

  1. 1

    Part 1 - Apply

    1. (Included in full purchase)

      Introduction

  2. 2

    Module 1 - The Transformation

    1. (Included in full purchase)

      Lesson 1 Video - Seeing Yourself as a Commercial Expert

    2. (Included in full purchase)

      Lesson 1 Gildea Notes

  3. 3

    Module 2 - Leveraging Your Experience

    1. (Included in full purchase)

      Lesson 2 - Mapping Your Experience to the Target Career

    2. (Included in full purchase)

      Lesson 2 - Gildea Notes

    3. (Included in full purchase)

      Lesson 3 - Developing Commercial Stories

    4. (Included in full purchase)

      Lesson 3 - Gildea Notes

    5. (Included in full purchase)

      Live Coaching Call 6-2-25

  4. 4

    Module 3 - Authority & Presence

    1. (Included in full purchase)

      Lesson 4 - Optimizing Your Resume

    2. (Included in full purchase)

      Lesson 4 - Gildea Notes

    3. (Included in full purchase)

      Lesson 5 - Optimizing Your LinkedIn Profile

    4. (Included in full purchase)

      Lesson 5 - Gildea Notes

  5. 5

    Module 4 - Living Your New Persona

    1. (Included in full purchase)

      Lesson 6 - Creating an Active Digital Presence in Commercial B2B Spaces

    2. (Included in full purchase)

      Lesson 6 - Gildea Notes

    3. (Included in full purchase)

      Live Coaching Call 6-9-25

    4. (Included in full purchase)

      Live Coaching Call 6-16-25

  6. 6

    Module 1 - Career Goals & Planning

    1. (Included in full purchase)

      Lesson 1 - Setting Career Goals to Inspire & Achieve

    2. (Included in full purchase)

      Lesson 1 - Gildea Notes

    3. (Included in full purchase)

      Lesson 2 - Building a Career Transition Plan for Success

    4. (Included in full purchase)

      Lesson 2 - Gildea Notes

  7. 7

    Module 2 - Interviewing

    1. (Included in full purchase)

      Lesson 3 - Behavioral Interview Training & Preparation

    2. (Included in full purchase)

      Lesson 3 - Gildea Notes

    3. (Included in full purchase)

      Lesson 4 - Case Interview Training & Preparation

    4. (Included in full purchase)

      Lesson 4 - Gildea Notes

Transform Your Future with Confidence

Empower your journey to success with expert guidance.

Take the next step towards success